How Besson Shoes is reinventing its online shopping experience with user-generated videos


Anchored in its founding values of creativity and accessibility, Besson is constantly experimenting to improve the user experience on its e-commerce site.

The Marketing team wanted to humanize the shopping experience on its site by relying on community recommendation and video.

The goal : increase conversion rates and sales with video content created by consumers, for consumers.

  • 3,2

    Average video views per session on the Video Shopping Gallery

  • +23%

    Increase in conversion rate on product pages with user-generated videos

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More than an e-commerce platform, the Video Shopping Gallery is above all a source of community recommendation. It really is a key asset to inspire and build trust during the customer journey.

Emmanuel Larrondo, Chief Marketing Officer