How Carter-Cash increased conversions by 27% on its online shop with consumer-generated videos


Carter-Cash wanted to engage its community of consumers to showcase its products & services and their value for money/service.

The company decided to turn to User Generated videos to give them a direct voice and humanize the customer experience, with a direct impact on sales.

  • 130+

    Videos created

  • +27%

    Increase in conversion rate

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Apart from building trust on our product pages, user-generated videos are a goldmine of information that allow us to better understand our consumers, how they use our products, and what really matters to them.

Dimitri Hennart, E-commerce manager