How Leroy Merlin teams are making videos to help customers with their DIY projects

Leroy Merlin was looking for a way to reach an audience of beginner DIYers with relevant content that would not only help them with their home improvement projects, but also drive them to its website and stores.

The brand also wanted to digitize its sales force. One avenue it identified was to have its employees share their expertise in how-to videos and theme-based tutorials aimed at novice DIYers.

The goal? Support consumers with high-value video content to generate new sources of on and offline traffic and to drive sales.