How Lightonline guides consumers in their purchases thanks to community-generated videos


Lightonline’s success is built on flawless customer experience: product availability, fast shipping, easy order tracking, and an intuitive website for an optimal and uplifting shopping experience...

The marketing team wanted to take its video content strategy up a notch, to improve the user experience even more.

The goal: enlist the help of its community of customers to guide site visitors in their search for the perfect product.

  • 4000+

    Customer applications to create videos

  • +20%

    Increase in conversion rate

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These videos must remain very authentic to be effective. There is often a gap between the technical description, the supplier's speech and the customer's. Skeepers has put its finger on it and is putting everyone on the same page with these videos.

Camille Salançon, Digital Marketing Director