How Lightonline guides consumers in their purchases thanks to community-generated videos
CASE STUDY
Lightonline’s success is built on flawless customer experience: product availability, fast shipping, easy order tracking, and an intuitive website for an optimal and uplifting shopping experience...
The marketing team wanted to take its video content strategy up a notch, to improve the user experience even more.
The goal: enlist the help of its community of customers to guide site visitors in their search for the perfect product.
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4000+
Customer applications to create videos
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+20%
Increase in conversion rate
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These videos must remain very authentic to be effective. There is often a gap between the technical description, the supplier's speech and the customer's. Skeepers has put its finger on it and is putting everyone on the same page with these videos.