How Lightonline guides consumers in their purchases thanks to community-generated videos
CASE STUDY
Lightonline’s success is built on flawless customer experience: product availability, fast shipping, easy order tracking, and an intuitive website for an optimal and uplifting shopping experience...
The marketing team wanted to take its video content strategy up a notch, to improve the user experience even more.
The goal: enlist the help of its community of customers to guide site visitors in their search for the perfect product.