How Little Big Change is leveraging user-generated videos as social proof for its online shop
CASE STUDY
Little Big Change felt that the best way to inspire its visitors and help them discover its services was to let its existing customers do the talking.
The brand wanted its best ambassadors to share their experience on video and present their products from the perspective of someone who actually uses them.
The goal: set visitors’ minds at ease with useful, relatable and authentic videos.