How Les Mini Mondes is inviting consumers into its world with user-generated videos


Les Mini Mondes was looking to communicate its brand concept and values in a way that stood out.

To do this, Les Mini Mondes asked families who’d bought their products to talk about them on video.

The brand wanted its customers to share their reviews of their toys with their children, in an everyday setting.

  • +14%

    Conversion rate on product pages with consumer-generated videos

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