---
title: "Case study : Petit Bateau boosts sales with user-generated videos"
description: Discover how french fashion brand Petit Bateau drive sales and humanize their online shop with user-generated videos.
---

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# How Petit Bateau boosts online sales

## with authentic consumer-generated videos

Petit Bateau wanted to showcase their products in real life to build trust on their online shop.

Discover how they managed to do that at scale with user-generated videos.

- 150+
  
   Videos posted on the brand's product page
- 47%
  
   Average completion rate
- +12%
  
   increase in conversion rate

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> We leverage user-generated videos to achieve three strategic goals: improve the user experience, automate large-scale video creation, and give our customers a means for sharing their experience.

Benjamin Boulic, International E-commerce Director - Petit Bateau

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